The picnic organized by the French division of Dacia Mansigne gathered no less than 4.000 people and 1.000 cars Dacia, although it was the first edition. Dacia fans came from many regions of France and were informed of this event through dedicated forums of the Romanian brand. They had the opportunity to exchange opinions about their cars and see Logan and Sandero models personalized and other Dacia models less common in Europe, all in a convivial context.
“This outing marks the success of a brand that has become a true phenomenon of society. In France are 130.000 Dacia cars, all fulfilling three major criteria: they are simple, durable and generous in terms of space offered. All customers have the same Dacia expectations from their cars: a fair price for the necessaries of mobility, “said Bruno Central, the responsible marketing Dacia in France at the event.
The Dacia picnic in France marked a unique picture of group participants to form the message “J’aime ma Dacia” (I love Dacia). Launched in 2005 in France, Dacia has reached in August this the seventh position in the top of best selling brands, with a market share of 4.4% on new vehicles.