Dacia is testing the limits of the marketing strategy. Two limited edition of Dacia Sandero can be bought only from the facebook page of Dacia Italy.
One year after launching the Facebook page of Dacia Duster Italy, the subsidiary of the Romanian car manufacturer has created more similar pages for each model in the portfolio. During the promotional campaign, Dacia will sell in Italy, exclusively through Facebook, two Sandero models, priced EUR 8,500, respectively 13,500 euro.
The most expensive of these models, with a price of 13,500 euros, is a model Sandero Stepway with a Euro 5 engine of 1.5-liter dCi and 90 HP, matte gray exclusive color, climate, radio CD/MP3 , alloy wheels, fog lights and leather steering wheel.
The other model offered by Facebook and Dacia Italy is a Dacia Sandero Laureate powered by a Euro 4 engine of 1.4 liters and 75 HP. This version is also offered in a unique color, with air conditioning and fog lights.