New target for Dacia: Sandero and Logan will colonize Africa

Dacia will focus this fall on expanding operations in Africa, in the context in which in Germany and in France, the most important export markets the sales will decline.

Dacia is now selling cars in Morocco, Togo and Nigeria under its own brand and in South Africa under the Renault brand. Also in South Africa Dacia sales the Logan Pick-Up under the Nissan brand, renamed NP200. Countries with potential are Reunion, Kenya and Senegal, where Renault has offices, but has avoided until now yo sell Sandero and Logan models.

Dacia has made the first steps in the new strategy to conquer Africa. After Logan, Logan MCV, Logan Pick-Up Van and Logan, Dacia Sandero made its debut in June on the Morocco market, which already holds the second ranking position in sales, according to Renault.

“Our hopes about the African market are very high, where with intelligence and the cooperation with Renault, which is the most important player in the African auto market, we hope to get good results, ” said the vice president of Dacia, Constantin Stroe.

The Dacia Manager stated that, beyond Africa, another market with great potential is in the Persian Gulf, for which have been built already dedicated models, which include facilities such as an automatic gear box.

Dacia is exporting cars, currently in 60 countries on four continents and has wants in 2010, to reach 70 export destinations.

 Logan Somaca

One Response

  1. myro March 14, 2012

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