Dacia is testing the limits of the marketing strategy. Two limited edition of Dacia Sandero can be bought only from the facebook page of Dacia Italy. One year after launching the Facebook page of Dacia Duster Italy, the subsidiary of the Romanian car manufacturer has created more similar pages for each model in the portfolio. [...]
Jacques Daniel the marketing director of Dacia said that the Romanian car manufacturer is working on new engines with lower emissions and that in a few months will launch two new versions of Sandero with 1.2 liters and 1.5 liters engine. Dacia sales on the Romanian market were reduced by almost 55% in December 2008 [...]
The Sandero with number 50.000 was produced yesterday at the production line in the Dacia factory from Mioveni. The 50.000 Sandero is a laureate version with an 1.6 liters engine. From the launch in March until the end of October, Dacia has delivered 7.500 Sandero in Romania. Sandero has been selling well and outside Romania, [...]
